Trader Joe’s Creator Brought Exotic Foods to U.S. Shoppers

Trader Joe’s Creator Brought Exotic Foods to U.S. Shoppers

Joe Coulombe’s passion for offering once-exotic foods at low rates made his supermarket a hit in California. As Trader Joe’s, the chain helped push U.S. grocery stores to equip a broader variety of foods at lower rates.

Mr. Coulombe, who died Friday at 89 years of age, began the small chain of shops that later became Trader Joe’s in Los Angeles in the 1950 s. His appetite for new experiences– along with brand-new foods and red wines– drove him to equip his stores with an unconventional mix of items unknown to many buyers at …

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